Gift cards, especially digital ones, are beneficial because they allow you to buy what you truly want, and in the gaming industry, they are good for both the giver and recipient. Sometimes, telling the kind of reward or products that your players will love can be quite difficult. It’s even more challenging, especially now that it has become possible to engage in gaming in a myriad of ways. Imagine having to find a suitable reward for a million players, each with their gaming preferences. Quite challenging, right?
This is now the power of gift cards – they allow players actually to buy what they truly want – whether it’s the games, game content, or in-game items. Plus, they are easy to apply – once you send them, the player can seamlessly redeem and use them as per their needs. This can actually help players discover new games, which is a boon for you.
The Popularity of Gift Cards
Gift cards are not a thing of yesterday. Since time immemorial, businesses have been using gift cards, and as a result, the global market size reached $984.31 in 2023. If this trend continues, Precedence Research made projections that the market will grow at an annual rate of 17.74% to reach $5,039.3 billion by 2033. Part of the reason why this value is expected to grow is that several companies now offer free gift cards when customers participate in their online surveys.
Every business seeks to understand customers more, and such surveys provide them with critical information that can help them gain valuable insights about their target customer bases.
It’s also most likely that a considerable percentage of your buyers are gamers. Academy of Animated Art actually revealed that there were over three billion video gamers in the world, which is more than a third of the world’s population. It’s no wonder why, as a way of broadening their reach, businesses have been offering cards that fans can integrate into their gaming experiences.
National Retail Federation’s Holiday Customer Spending Survey recently revealed that customers asked for gift cards more than they did any other gift. Businesses that use such incentives tend to incite more purchases. This can actually be a good upselling strategy, as business card receivers are more likely to spend about 38% more than the card’s value. Adding to its higher ROI, the versatility of these incentives ensures you can quickly distribute them through multiple channels, including social media, emails, and even SMS.
Effective Gift Card Marketing Strategies
We have already established that many customers desire these cards, and using them as incentives can help you stand out. When you offer them as rewards, like raffle prizes for a game, you can significantly enhance engagement. Plus, once potential customers visit your gift card landing page, you can get their emails to send them the latest offers – which can translate the buyers into returning customers. While this might appear easy, generating the right traffic to your landing page requires a more specific description than a generic one.
That goes without saying that there are certain things that you can’t afford to miss out on:
- Enhancing the loading speed of your landing page
- Employ SEO best practices like using the right keywords
- The copy must be persuasive and helpful
- Consider A/B testing
Did you know that social media giveaways can boost engagement by over 70%? With more than 2.9 followers, Facebook alone provides a good ground to improve engagement. We cannot ignore the power of email marketing, especially when you personalize content built around events like the League of Legends World Championship. Have you got some extra coins, and are you considering other ways of making your gift card effective? Consider influencer marketing. Research by Rakuten revealed that about 80% of customers said that influencers affected their purchase decisions.
A good side to giveaways is that they can form a good ground for inspiring word-of-mouth recommendations. Fans can share news about your service with circles, which can increase organic traffic from B2B buyers by about 92%. So, you can consider adding growth-hacking strategies like referral links to make it easier for fans.
Highest Gaming Gift Cards for Players
Nintendo gift cards top our list of vouchers available for gamers. They can be redeemed at Nintendo eShops or websites to purchase downloadable games. For those who do not have a dedicated gaming console, the Steam vouchers can come in handy – they allow for gaming online and mobile devices.
We can’t end this list without mentioning PlayStation giveaways, which are quite flexible as you can use them to purchase downloadable games on multiple consoles or via the PS network. Roblox gift cards are almost similar to Steam – you can redeem them for different devices, including PCs, mobiles, etc. Known for its massive and collaborative nature, Roblox allows you to join the platform for free. Other vouchers that you will likely find include Xbox and Fortnite gift cards.
We have come a long way from the days when we could only engage with mere consoles to now when it’s possible to immerse ourselves in a whole new and different way through games like Call of Duty. And one of the incentives companies have been using to enhance the gaming experience is incorporating gift cards. When we look ahead, the future looks bright as we expect providers to use more innovative ways to engage customers.
